User Acquisition & Media Buying

Tailored Media Buying From Cross-Industry Veteran

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From growth hacking games to scaling global brands, I’ve spent over a decade turning media budgets into measurable business outcomes.

I’ve led full-funnel paid media strategies across channels—from social and programmatic to search and video—for brands like Mercedes-Benz, Alibaba, Unilever and much more. At Kaspersky, I oversaw multi-market campaigns across both B2C and B2B, merging performance marketing with storytelling, influencer strategy, and thought leadership platforms. Whether the goal was user acquisition, lead generation, or brand awareness, I’ve consistently delivered impact through a balance of technical depth and creative thinking.

The tools and tactics I use are seldom off-the-shelf. I blend platform expertise with new and original formats, unexpected partnerships, and audience-led experimentation—ensuring every campaign stands apart from the noise and above the benchmark. Also learn more about how I can help produce the right ads/creatives for you here.

I don’t just launch campaigns—I design media ecosystems that connect product to purpose, and creative to conversion.